• The beautiful Tala Samman.

Tala Samman is a newly graduate from the London College of Fashion in Fashion Media and Communication. She works on Consulting, Editing and styling freelance projects within the fashion industry, and has worked with names such as Net-a-porter.com, ASOS and Galaxy chocolate to name a few. Her style blog, myfashdiary.com has been nominated in Ahlan! Magazine’s Best in Dubai awards, as well as the Marie Claire UK Blog and Twitter awards.

Tala was also one of Dubai’s Hot 100 for year 2011. Born in Chicago and originally Syrian, Tala grew up in Dubai and currently lives between London and Dubai. She has worked for names such as Grazia Magazine, Tom Ford and Halston. On the side, Tala is a contributing editor to several publications, a stylist and fashion consultant.

Tala has hosted and styled for numerous events between Dubai, London and Doha, and has been featured in publications such as The Guardian newspaper in the UK, Grazia UK, Grazia Middle East, Harpers Bazaar Arabia and Marie Claire Middle East to name a few. She has also been featured on TV and Radio in the Middle East.

What led you to write about/be involved in the fashion industry?

I  grew up loving fashion, and even visited the London College of Fashion a few years before graduating because it was my dream school. 

How did “myfashdiary.com” start?

As an online fashion diary for my friends.

So what is “myfashdiary.com” about?

A style blog featuring fashion, beauty, travel and lifestyle.

What do you hope to achieve with “myfashdiary.com“?

A site that young arab women enjoy.

How would you describe your personal style?

Eclectic – depends on my mood and weather. 

Who or what has been your greatest fashion influence?

My mom. 

Which is your favorite fashion designer at the moment, and why?

MSGM and Tata Naka – fun & quirky!

What current trends do you like and dislike the most at the moment?

I like trying out everything. 

What would be the one fashion tip you would give to a friend?

Dress for your body shape.

And finally…as the creator of “myfashdiary.com“, where do you see the site in 5 years time?

I don’t know where I see it in one month, so no clue about five years 🙂

Thank you ~Asmae MAHFOUD

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